Choose Your Own | Giving old films new life.

2016 One Show Merit | Fast Company | PSFK | DesignTAXI | The Daily Dot | Stimulant | Strategy

We created a choose-your-own silent film experience on Instagram using dozens of old silent film clips and a bit of modern storytelling to weave them together. Users make choices for their character by clicking on a unique hashtag that takes them to their next video. The possibilities are (nearly) endless.