Kyle Carpenter | Senior Copywriter
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Toronto Silent Film Festival | Choose Your Own

The One Show / Fast Company / PSFK / DesignTAXI / The Daily Dot / Stimulant / Marketing

We created a choose-your-own silent film experience on Instagram using dozens of old silent film clips and a bit of modern storytelling to weave them together. Users make choices for their character by clicking on a unique hashtag that takes them to their next video. The possibilities are (nearly) endless.