Real Girl Things | Where does real confidence look like?
The hashtag #GirlThings online would have you believe that nail polish, outfits of the day, and makeup tutorials are the things that matter to girls. But when you ask real girls about the things that matter to them, they'll tell you about their soccer jersey, their sketchbook, their ballet shoes, a photo of their family, and their makeup, too.
Experiential | Flat Lay
To create a different kind of flat lay, we asked every Havergal College student from JK-Grade 12 to bring in one item that gives them confidence. This was the result.
Instagram | Stories Behind the Items
A clickable version of the flat lay made on Instagram, complete with the story behind each item told by the students themselves.
"Real Confidence" | Video
A story created using hundreds of drawings from students of all ages about the unique situation girls can find themselves in when trying to build their confidence.