Babsocks + Molson Coors
We made a special edition pair of Team Canada Babsocks for the 2016 World Cup of Hockey. As a result of our design concept, we formed a partnership with Molson Coors, and our socks were given away in 400,000 cases of Molson Canadian and Coors Light. (But they didn't spend much time on shelves.)
Other Special Edition Babsocks
We increased Babsocks' product offering by creating new sock concepts, which led to partnerships with organizations like CAMH, Movember, and the GTHL.